Ed Razek is leaving Victoria’s Secret for controversy in recent months
Ed Razek is leaving . According to an internal statement cited by a number of media including the Wall Street Journal , CNBC and The New York Times, controversial marketing director Victoria’s Secret and its parent company Limited Brands (L Brands ). The memo sent by VS CEO Leslie H. Wexner states that Razek will retire.
Razek’s exit coincides with the involvement of the first transgender model
Razek stood for years for the homogeneous and extremely sexualized brand image of the lingerie label, which is now considered largely obsolete. He also caused a stir in an interview with US Vogue in November 2018 when he distanced himself from booking transsexual models for the Victoria’s Secret show
Despite the debate that had triggered his statements, Razek remained in his position until now. Jan Singer, the then managing director of the brand, left the company shortly after the interview with Vogue. Interestingly, Razek’s exit comes almost simultaneously with the news that Victoria’s Secret has obviously booked the first transgender model. The Brazilian Valentina Sampaio now belongs to the luxury lingerie label via the VS teen brand Pink.
VS writes red numbers – the brand loses value
This recent staff announcement follows a series of revelations from previous months about the links between VS entrepreneur mogul Leslie H. Wexner and Jeffrey Epstein, who is accused of sex trafficking. The never-ending negative news not only led to a huge damage to the image of the brand, but also to sales slumps and shop closures, the New York Times. Low attendance at last year’s Victoria’s Secret Show now also ensured that the lingerie presentation for 2019 was canceled. This latest news may just be the beginning of a comprehensive – long overdue – overhaul of the brand.
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Because instead of presenting the VS lingerie fashion to women’s bodies, with which a large part of the buyers can identify, Victoria’s Secret showed for years a type of woman who was completely unrealistic. Apparently, customers are less and less inclined to rely on VS push-ups and instead buy more from underwear labels that deal with body positivity and diversity. Whether VS makes the leap into the modernity of underwear culture remains to be seen.
More about this topic:
Criticism of the “Victoria’s Secret” show: The VS approach to health and fitness is not “real”.
Valentina Sampaio is the first VS transgender model. The lingerie label was recently in the criticism because an employee had positioned himself exactly against such a step .
Three “Victoria’s Secret” newcomers talk about the importance of diversity on the catwalk: Recently, models were running for the brand, which would have had no chance for a long time the desired job. We talked to them .