+1 AMBASSADORS: MTV will partner with artists and influencers who will be voting in their first Presidential election to inspire their fans to register and vote, including PRETTYMUCH, Polo G, Why Don’t We, Yvng Swag, and AJ Mitchell.
+1 THE SHOWS: Together with leading civic engagement experts, MTV has developed a first-of-its-kind workshop to support content creators in effectively integrating voting messages into their programming. MTV is working with Creative Artists Agency’s Foundation to make that training available across the industry.
+1 THE PROMS: In partnership with When We All Vote, Rent the Runway, artists, and other brands, MTV will sponsor high school proms hosting innovative registration drives as part of their big night.
+1 THE LINES: Through a partnership with HeadCount, MTV will register first-time voters in line across MTV’s wide footprint of events including the VMAs, Movie & TV Awards and SnowGlobe, a three-day music festival, as well as tapings of from Wild N’ Out to Singled Out.
+1 THE POLLS: In conjunction with the Alliance for Youth Organizing, Campus Vote Project, and Students Learn Students Vote, MTV will launch the first-ever national effort to open polling sites on college campuses and in local communities, to give voters easier access to the polls. Additionally, MTV is reimagining the voting experience at the polls by creating installations and events to make the moment more memorable and social.